Highlights:
- One of the India’s largest business conglomerates the Tata Group will replace Vivo as the title sponsor in 2022 and 2023.
- Vivo had a contract that until 2023.
- BCCI formally approves inclusion of two new teams in IPL fold.
- The mega auction of IPL-2022 will take place in February 12th & 13th-2022 in Bengaluru.
IPL-2022:
The Indian Premier League (IPL)-2022 is a fifteenth season of IPL. It is a professional T20 Cricket league established by the Board of Control for Cricket in India (BCCI) in 2007. The fifteenth edition will see the expansion of the league, with the addition of two new franchises. In August 2021, the BCCI confirmed that two new franchises would join the IPL-2022 league. Chennai Super Kings (CSK) is the defending champions of last season.
Tata replace Vivo as a title sponsor:
On January 11th (Tuesday) in IPL Governing Council meeting, the Board of Control of India (BCCI) revealed that Vivo has pulled out and replaces Tata Group as the new title sponsors of IPL-2022.
After the meeting, IPL Governing Council Chairman Brijesh Patel confirmed the news and said, “Vivo has exited and the Tata will be title sponsors”. He said, “VIVO requested us for the transfer of rights and the Governing Council has approved it”.
Vivo still has two years left in its sponsorship deal with the league and as a result, during this period, Tata will remain the main sponsor. The league will now be called Tata IPL and the BCCI will earn same amount of 440 Crore from the transfer of rights.
Vivo Sponsorship Deal:
Vivo had bagged the title rights of the IPL for Rs. 2200 crore from 2018-2022. However, after the 2020 Galwan Valley military face-off between the Indian and Chinese Army soldiers, the Chinese mobile brand took a break for one year with Dream 11 replacing as the title sponsors for the IPL-2020, winning rights for Rs. 222 crore. The matches were played in the United Arab Emirated (UAE) in view of the Covid-19 pandemic.
The original five-year deal was up to the 2020 season and it got extended till 2023 because of the one-year break. Vivo was back as IPL title sponsor in 2021, and was expected to continue the partnership till the conclusion of the IPL 2023. But, Vivo has decided to pull out their rights. On January 11th-2022 IPL Governing Council decision, the Tata Group will step in and remain the title sponsor for the 2022 and 2023 seasons.
Title Sponsor – Year wise list:
- DLF IPL – (2008 to 2012): The Gurugram-based real-estate behemoth founded by Chaudhary Raghvendra Singh in 1946 – Delhi Land & Finance (DLF) – had signed a four-year deal by making the highest bid of RS.40 crores in the inaugural season of the tournament. The deal had ended in 2012 after which the brand decided not to renew.
- Pepsi IPL – (2013-2015): After DLF did not renew their contract, global giant Pepsico became the second brand to sponsor the league and had signed a five-year deal for a whopping Rs.396 crores.
- Vivo IPL – (2016-2017): After the Pepsi fiasco, Chinese mobile manufacturer VIVO signed a title sponsorship agreement for the 2016 edition. The brand had paid Rs.100 crores per year to the BCCI and also renewed the contract.
- Vivo IPL – (2018-2019): After having a successful two-year contract, VIVO unhesitatingly renewed their deal made an audacious bid of Rs.2,200 crores for five years.
- Dream11 IPL – (2020): After VIVO and the hate towards Chinese brands, Dream11 became the fourth brand to bag title sponsorship rights in 2020. The deal saw Dream11 pay Rs.222 crores to the BCCI to take on the main sponsorship.
- Vivo IPL – (2021): The 2021 season saw the return of China-based smartphone company VIVO as the principal sponsor, thus replacing the Indian fantasy sports app Dream11. The revenues earned by the BCCI from central sponsorship saw a 50 per cent decline last year.
- Tata IPL – (2022): Vivo has exited and Tata group will be new title sponsor.
BCCI formally approves inclusion of two new teams in IPL fold:
In IPL Governing Council meeting on January 11th, the two new teams – Sanjiv Goenka’s RPSG Group for the Lucknow franchise and CVC Capital’s Ahmedabad team received the formal clearance from the Board of Control for Cricket in India (BCCI).
With this, the BCCI also gave the two new teams a time frame to sign players before the IPL-2022 mega auction.
Mega Auction of IPL-2022:
The IPL Governing Council also confirmed that the dates and venue for the mega auction. The mega auction for the IPL-2022 is to be held on February 12 and 13 in Bengaluru.
