Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming Indian Premier League season. because the official partner, the brand has launched its #RoarForCricket campaign.
As a part of the campaign, Nestlé Milo has launched a limited-edition pack that features RCB players. This RTD pack are going to be available across shops at a special promotional cost of ₹ 30.
The brand will bring alive the partnership on mass media also , with a special energetic TVC for the team’s home state, Karnataka. there’ll even be numerous engaging consumer activations on-ground and on the brand’s social media channels to celebrate the eagerness that fans have for Royal Challengers Bangalore team.
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Speaking about the association and therefore the campaign, Nestlé India director, Dairy Vineet Singh said, “We are proud to be the Official Partners for a bold team like Royal Challengers Bangalore. Through the partnership with the RCB team and MILO, we extend the brand’s legacy of quite 86 years, of providing budding champions with nutritious energy everywhere the planet . This unique partnership may be a reaffirmation of MILO’s commitment to motivate kids to require up sports & imbibe life values that only sport can deliver. With our campaign #RoarForCricket, we would like to supply a chance for our consumers to seem beyond the various challenges of the ‘new normal’ and relish the thrill and celebration of the cricket season with MILO energy.
Commenting on the partnership Chairman, RCB chairman Sanjeev Churiwala said, “We are delighted to partner with Nestlé MILO. The brand shares an equivalent ethos of RCB to encourage participation in sports and embody valuable learnings that the sports teaches us for all times .”
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